The New Drink On The Block

As they all say, summer bodies are made in the winter. However, it's much easier said than done as cold weather often leads to cosy indoor gatherings that call for hearty meals and a glass of vino or two (or three). Fear not…because there is a new alcoholic drink that is taking the world by storm that may just make winter slimming that little bit easier.

The 'Hard Seltzer' is thy name. This new ‘in thing’ has become a super big talking point in the alcoholic beverage space in recent times, but what exactly gives this drink such high levels of appeal? Well, let us break it down…

The hard seltzer is a sparkling alcoholic beverage that features some kind of spirit (vodka, gin or tequila) as well as a delish and refreshing fruity flavour. It is a tasty alternative to wine or beer and does wonders for the waistline as many hard seltzer brands offer super low kilojoule options. This drink has an average alcohol content of 5% and is usually also a tad cheaper than other popular types of booze. Some of the leading brands in South Africa include: Flying Fish, Vawter, PURA Buzz and Skinny Seltzers. They are super accessible and can be found at bottle stores across the country.

It is quite unusual for a new product to break into the alcohol beverage space and achieve the crazy high levels of popularity shown by the hard seltzer innovation. Many have embraced this drink as part of a new and healthier lifestyle, suggesting that the drink’s stance on better health is the main reason behind its huge success.

Taking all of the above info into consideration, we feel that the hard seltzer is defs a drink worth investigating. It is something that was first introduced to us one afternoon, at a Sunday braai, and guess what…we just haven’t looked back since.