Rihanna's Fenty Beauty is Coming to Africa

Rihanna has to be one of the biggest global music icons of today’s time. She has released many hugely successful tracks which, let’s be fair, will probably remain on our playlists for a very very long time. The talented artist has definitely captured the hearts of us peeps over here on the African continent, and it seems that the feeling is totally mutual! Rihanna has often spoken out about her strong connection to Africa and its people, especially because of her cultural routes that link to the continent.

It is no doubt that Africa is mostly overlooked by international music artists and fashion brands in the planning of world tours and new product releases. However, Rihanna seems to totally have our backs! Not only did the artist visit South Africa for her 2013 ‘Diamonds’ world tour, but, the now business prodigy, is also honing in on the African continent with her innovative beauty brands ‘Fenty Beauty’ and ‘Fenty Skin’.

The Fenty brand is soon set to release in 8 African countries including: Nigeria, South Africa, Ghana, Botswana, Kenya, Zimbabwe, Namibia and Zambia. In fact, the goods will become available on 27th May 2022, which is literally around the corner! It is believed to be one of the biggest and most anticipated international cosmetic brands to become available in Africa. These exciting products will be sold by the mega-department store, Edgars, who are known to have brought a number of global brands to local shores. Examples include: TopShop, Beyonce’s ‘Ivy Park’ and Doc Martens.

Since its early beginnings (late 2017), Fenty Beauty has proven to be really successful on an international level and it’s a venture which has upgraded Rihanna to billionaire status! The brand’s refreshing and inventive take on the makeup and cosmetic world is the main reason for its crazy levels of popularity. For example, Fenty Beauty offers 40+ different shades of foundation! This really shows that the brand acknowledges diversity, something which many cosmetic brands have failed to emphasize.

New brand releases in South Africa, and the African continent, are always so so exciting. For some reason, our excitement for the Fenty brand launch is on another level altogether! Be sure to visit an Edgars store near you, come the end of this month, to be the first to get your hands on some totally worthy glam updates. Let’s shine bright like a diamond!